Introduction of Sports Broadcasting and IT Technology Integration Cases

At a time when the number of traditional TV viewers is continuously on the decline, new viewing experiences are provided to viewers in addition to existing services, and companies are making moves to meet demands for cost reduction and profitability. In particular, it is noteworthy that artificial intelligence-based automated relay methods and virtual reality-based relay technologies can reduce production costs as well as produce various video effects.

Among them, artificial intelligence and virtual reality/augmented reality are opening a new chapter in the sports viewing experience.

AI is in charge of filming and editing, reducing production costs by 90% compared to the past, and reducing production costs has led to more opportunities to watch a small number of popular sports that were not broadcasted. This is an opportunity to accelerate the development of the sports industry along with the expansion of the base of the sports population.

Artificial Intelligence-Based Unmanned Filming and Editing

The "AI-Automated" broadcasting system using artificial intelligence and automation technology can produce about 100,000 hours of sports game content every month and broadcast 220,000 sports games such as soccer, basketball, volleyball, and handball live over a year.

Currently, there are a number of online platforms, so the growth potential of the market is endless. With the production and editing of relay content automated through 'AI-Automated', the expansion of related markets will accelerate further, consumers will be able to consume higher quality sports-related content, and free sports broadcasting platforms will also increase.

The "AI-Automated" system installs unmanned multi-cameras in stadiums to take panoramic pictures of the entire stadium. One unmanned multi-camera system can capture the entire space of the stadium. It minimizes manpower with a fully automated end-to-end video production system and remote proxy video production technology.

The "AI-Automated" system also has a separate content creation and editing function, diversifying viewers' visual experiences by providing a variety of screen switching options, including animation and resolutions. For example, it identifies highlight scenes according to the flow of the game, enlarges them, and automatically edits content by replaying them.

As the cost of broadcasting operations has been reduced, there have been more opportunities to stream numerous leagues and games that are difficult to broadcast. For example, in cooperation with Argentina's local broadcaster La Corte, women's soccer Primera A will be broadcast for the first time ever, and amateur leagues such as Germany and Mexico, as well as American college and high school sports teams, can be watched anytime, anywhere through overseas sports broadcasts(해외스포츠중계).

Data-based artificial intelligence (AI) has improved the quality of sports broadcasting by increasing the accuracy of broadcasting, and deep learning technology also tracks players' movements more accurately and improves the accuracy of frames, providing viewers with vividness like watching sports games on the spot.

Sports broadcasting services combined with various artificial intelligence technologies are expected to increase the possibility of development in that they can not only provide a sense of being in a real stadium, but also dramatically reduce the cost of broadcasting and implement various videos desired by viewers.

Experience the Best Free Sports Streaming with Sonogong TV

In today's fast-changing digital world, sports lovers are always looking for the best platform to watch their favorite events in real time. Sonogong TV (called in korean as 손오공티비 or 손오공TV) proudly offers the best solution to access free sports streaming(무료스포츠중계). Our efforts to provide high-quality, real-time sports streaming ensure that fans don't miss the moment of the game.